Whole Tips&Tricks

Farewell, unique users – killed by the paywall
The walls going up around Wapping leave the ancient system of measuring readership in ruins. A new model is long overdue As the paywalls go up , so an era ends. “Of course we expect to see the numbers of unique users of our websites come down dramatically,” says Rebekah Brooks, Rupert Murdoch’s grand vizier at Wapping. “The industry is making the mistake of chasing millions of users by giving the …

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