How to make your tweets effective
· If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features
· Download Tweetdeck for more power tweeting from your desktop
· You can add additional Twitter accounts in Tweetdeck and control them using a single application
· Schedule vital tweets in advance using this tool: http://www.tweetlater.com/
· Use: http://cotweet.com/ for collaborative tweeting
What to tweet on – Starting and joining the right conversation(s) will give you more exposure.
· Post tweets based on the interests of your followers
· Search for topics relevant to your product(s) and talk to influencers
· Use hashtags to power the conversation
· Post tweets about useful links and articles
· Use: http://happn.in/ to talk about the trends in your locality.
Twit research – Twitter is a excellent source for market data as prospective customers are present there.
· Finalize the sample size of the search.
· List hashtags relevant to your research objective
· Get secondary data for your research based on hashtags by using this tool:http://twubs.com/
· Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/
Get feedback –As Twitter is a real-time medium, organizations use Twitter to get direct feedback from customers.
· Get feedback from customers and other tweeple by replying and directly messaging them
· Use hashtags to organize the feedback
· Get feedback from local tweeple using this tool: http://nearbytweets.com/
· Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback
· Post new product screenshots in http://twitpic.com/ and get instant feedback from your followers
Twit hiring – If you are looking to hire people for your organization, Twitter is another source to find the right talent.
· Search for job seekers near your location using advanced search features in Twitter public search
· Use hashtags in your tweets to reach active job seekers
· Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer
· Use: http://twitpic.com/ to share corporate events to show job seekers your organization’s work culture
· You can also use Twitter to conduct background checks on employees by using the Twitter advanced public search.
Tweetup – “Is an organized or impromptu gathering of people that use Twitter.” Tweetup is an brilliant platform to promote products among local Tweeple.
· Search for a Tweetup near your location using: http://nearbytweets.com/
· Organize a Tweetup in your locality using this tool: http://www.twtvite.com/
· Pitch for influencers in your location by attending Tweetups.
· Give away promo codes to attendees in the Tweetup to spread your product virally.
Follow your competition – This can give you insights on what your competitors are working on.
· Follow your competitors on Twitter.
· Use Twitter public search to get more insights on competitors’ activities
· Analyze their Twitter account and follower patterns using: http://tweetstats.com/
· Compare your network statistics with competitors using: http://twitter-friends.com/
Position2 has been a part of the social media phenomenon since its advent. We?ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ?Surround & Intent Marketing? (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com/
Mon, Mar 8, 2010
Twitter