Whole Tips&Tricks

To help you make the most of your email marketing, here are our top ten email marketing tips:

Try to avoid the early morning inbox clutter by sending your email marketing campaigns during the day.

Avoid underlining text in an email marketing campaign if it’s not a link it’s simple to confuse the reader.

Use an online sign up form on your website to collect email marketing opt in contacts.

Always use an automated out-out system.

Test, test, test. The key to finding the right design styles and email marketing campaign delivery techniques is to test everything. Test one thing at a time to aid monitoring.

Some recipients cannot receive HTML email newsletters and campaigns. It’s vital to use a mix of text and images to give the text only recipients something to read.

The best response comes from opt-in email marketing lists that are built in-house. I would strongly encourage you to do this. Sign-up for a tool that will allow people to sign up your email marketing campaigns from your website.

Always have a proof group. Never send an email marketing campaign without sending a proof first. You’ll be surprised what you can miss. Question your proof group to check links, spelling and email rendering.

Use email marketing to communicate with existing customers. They’re a excellent source of repeat business.

Use a forward to a friend feature in your email marketing campaigns to encourage recipients to share your email with friends and colleagues.